Let Me See That Brochure!
For about the last two weeks of our
class lectures for COM 322, we were assigned the task of getting into groups of
four and designing our own brochures using elements from Adobe InDesign C6,
Adobe Photoshop C6, and Adobe Illustrator C6. As we started getting closer and closer to
completing our brochures as a class, we began to understand what makes a
successful brochure design and design hierarchy. With the brochure assignments
due today, I can say that I am truly ready to critique and evaluate other professional
made brochures. Some of the things that I will be discussing while evaluating
these brochures are the following:
Why is this brochure design
successful?
How does the designer use color in
the piece?
How does the composition show
repetition and varied repetition? How do these unify the compositions?
How is text used in support of the
design? Is the font / typeface a good choice?
Discuss how the layout is used - is
there a lot of text? Images? How do these balance with each other?
SuperCars Asia 2012
Background: Super motor sports 2012 brochure is a
promotional brochure featuring the new Lamborghini held in Shanghai (China) and
Florida (America). An introduction of the new car model DominatorX, with its
car outlook as well as interior design and body kit.
This brochure really has the ability to catch the attention
of a mass amount of people. With just one look at the cover or any of the inside
pages of the brochure, you could see the clean, slick, professional, and exotic
design that was created by the graphic designers. This is the true definition
of first hand advertising. The brochure is showing off the release of a new Lamborghini,
and as you open up the brochure, the pages actually take you on a “journey”
giving you an inside look what is inside the car such as the pure leather
interior seats, the steering wheel, and rubber tires. The brochure is consistent
with its use of images, having the Lamborghini usually on the right side of the
pages and either the global continents or an inside look of the Lamborghini on
the left side of the pages. What really makes the brochure aesthetically pleasing
on the eyes is the use of the color scheme. The ongoing repetition of colors
used in this design were black, a sort of honey golden yellow and grey. The
colors primarily revolved around the color of the gold Lamborghini and the
surrounding black and grey really complimented it well. The use of text was
done quite nicely, mostly shown underneath any of the pictures on the left providing
a description about the car. Another design that also stuck out was the use of
the golden hexagons with the big bold print inside them advertising some of the
perks that the car had to offer. Little small things like that can influence
someone looking at this flier to want to take the next steps to inquiring about
the product that is being advertised.
Azlan Energy Solutions
The purpose of this brochure was to provide the reader with
an alternative solution to saving energy by becoming an Azlan customer and
going green. What really hits home for this brochure is the use of natural
green colors to really get their point across on their views about going green,
no pun intended. There are also little green leaf patterns highlighted in green
running across the outlet to symbolize that going all natural. What makes it
even cooler is that at the very center fold you have an Azlan outlet that tells
you to save money by going green. Apparently that current of energy is coming
from the power outlet that grabs your attention on the front cover of the
brochure. The designers incorporated the right use of images to really sell
their product to the customer that is viewing this brochure. The text are also short and sweet to the
point. For each bullet point explaining the benefits of going green with Azlan,
there is a power cord icon. Very creative as it goes with the overall theme of
the brochure.
